UniMás Brand Design System & Guidelines — an American Spanish language free-to-air television network owned by Univision Communications.
At the heart of the UNIMÁS brand are three key graphic components: the logo, the color, and the typography. In its most distilled and fundamental state, UNIMÁS is simply the logo over a color background, paired with the tagline or other messaging—in a completely two-dimensional treatment.
It is unfussy yet vibrant, without the need for 3D renderings, drop shadows, lighting, or other visual effects. In motion it is kinetic, punchy, and playful, and any echo or other effects maintain this 2D style.
Produced in 2022 at TROIKA
